All posts tagged: David Beckham advertising Japan japanese CM

Brand it like Beckham

Beckham’s popularity continues in Japan. Once idolized for his ability to curve a soccer ball with pinpoint accuracy, he now seems to be famous for being famous. In the middle of Shibuya, five giant versions of Beckham stare down at the passersby. Tommy Lee Jones, holding a can of Boss Coffee, is a mere mortal in comparison.