A couple of years back, luxury Italian clothing / accessory brand Louis Vuitton teamed up with Japanese artist Takashi Murakami to bring some color and youthfulness to their line. This year Louis Vuitton are once again emboldening their somewhat staid image with Japanese artist Yayoi Kusama.
Why is this big news? Because in urban Japan, Louis Vuitton bags seem to be almost standard equipment for hundreds of thousands of office ladies. Once they have graduated college and gained a company job, the acquisition of a LV emblazoned bag appears almost mandatory. Perhaps these brightly colored special editions are for the ladies who want to show their individuality and break free from the ubiquitous brown on brown bags carried by the huddled masses. Of course, there are the brave few who will push the boundaries of convention even further, and not buy one at all.