I’m not advocating stealing this car, but a few nights ago when I walked past the Lamborghini dealership in Osaka, I’m pretty sure this car want me to set her free.
I think it’s just a little amusing that the Lamborghini, Ferrari, Bentley and McLaren dealerships are all on the same street, not a hundred meters from each other. Meanwhile, Porsche, Jaguar, Mercedes and so on all sit on another street further south. I guess they know who belongs in the same market segment, but I wouldn’t have thought being close to your competitors would be any advantage for this kind of product.
Perhaps you need to be located in that area not because of the other car dealers but because it’s close to Prada, Louis Vuitton and the Apple Store. That way when you pop into town to buy a new handbag, you might glimpse in a neighboring window and also buy yourself a supercar.
I think it’s just a little amusing that the Lamborghini, Ferrari, Bentley and McLaren dealerships are all on the same street, not a hundred meters from each other. Meanwhile, Porsche, Jaguar, Mercedes and so on all sit on another street further south. I guess they know who belongs in the same market segment, but I wouldn’t have thought being close to your competitors would be any advantage for this kind of product.
Perhaps you need to be located in that area not because of the other car dealers but because it’s close to Prada, Louis Vuitton and the Apple Store. That way when you pop into town to buy a new handbag, you might glimpse in a neighboring window and also buy yourself a supercar.