Recently there has been a giant upheaval in the miniature world of Lego. After decades of the figures all being the same height and shape, there is a new group known as “Lego Friends”. After themed lego sets for Star Wars, Indiana Jones, and Harry Potter, you might guess the new figures would have a passing resemblance to Chandler and Joey. Instead, these Lego Friends are an even more bizzare creation, they’re little girls.
The girls are actually taller than the men, they’re less boxy, and they have manes of flowing hair. They also have more natural skin tones (unless you live in Springfield, where bright yellow faces are perfectly normal).
Is Lego playing to gender stereotypes? Is it giving up on tradition to make a quick krone? Or is it simply evolving and introducing Lego to more discerning children?
Except for a worried looking policeman, the arrival of the girls to Legoland has brought nothing but smiles.